GUT-FEELING PRICING DECISIONS

Making random decisions on pricing strategies

LIMITED DISTRIBUTION CHANNELS AND ONLINE VISIBILITY

Having small number of partners distributing rate and inventory

INVENTORY IMBALANCE

Having different number of hotel available rooms to sell on various channels creating an overbooking or under booking situation

SELLING OUT TOO EARLY

Running on high occupancy at low room rate far out in advance

NON OPTIMAL ROOM RATE

Selling room at the same price all year round instead of applying optimal pricing based on market conditions

RATE DISPARITY

Selling rooms at different prices on various distribution channels

UNATTRACTIVE ONLINE CONTENT

Displaying unappealing pictures, and inaccurate amenities information

NEGATIVE GUEST REVIEWS

Receiving low rating from unhappy customers