Gut-Feeling Pricing Decision

Making random decision on pricing strategies

Selling Out Too Early

Running on high occupancy at low room rate far out in advance

Limited Distribution Channel And Online Visibility

Having small number of partners distributing rate and inventory

Negative Guest Review

Receiving low rating from unhappy customers

Unattractive Online Content

Displaying unappealing pictures, and inaccurate amenities information

Non Optimal Room Rate

Selling room at the same price all year round instead of applying seasonal pricing based on market conditions

Inventory Imbalance

Having different number of hotel available rooms to sell on various channels cause an overbooking or under booking situation

Rate Disparity

Selling room at different prices on various distribution channels